Anthony So
Anthony So
SVP, group search director
RPA

Anthony is a Search Marketing Executive with 15+ years of digital media experience. In the course of his career, he has formulated global search strategies for fortune 500 clients and was responsible for managing annual media billings exceeding $200 MM. His experience spans across many verticals including automotive, telcom, retail, QSR, pharma, finance, and CPG. Anthony's knowledge in digital media expands beyond paid search, his experience includes integrating search programs utilizing social, SEO, mobile, local, contextual, video, and remarketing.