A catalyst of innovation, a pioneer of programmatic, a collaborative business partner, and fierce believer in diversity and inclusion, Helen Lin is Chief Digital Officer for Publicis Media. She oversees all digital and programmatic strategy, partnerships, investment and negotiations on behalf of the network globally, representing the group in industry-leading initiatives and enabling our clients to remain at the forefront of the rapidly-evolving digital ecosystem. Prior to her current role, she served as EVP Managing Director, Digital & Publishing Activation at Zenith, a Publicis Media agency.
She has been recognized as a 2019 ADCOLOR Legend, Campaign US Female Frontier winner, MediaPost Digital All-Star, Adweek Media All-Star, Cynopsis Top Women in Digital honoree, and was appointed Digital chair for the American Advertising Federation (AAF). Outside of the office, Helen is an active board member for Partnership With Children, a non-profit that helps over 10,000 New York City children overcome the stresses of growing up in poverty. Helen earned her bachelor’s degree at UCLA and her MBA at NYU.