Choose which categories you would like to enter

Entries into the awards are report based and entrants are asked to write a report detailing their strategy/campaign. Once you have selected the categories you wish to enter have a look at the ‘writing your report’ section for what to include.  Please use the entry templates provided. 

Entry template 
Entry template - Search Software
Entry template - Rising Star
Entry template - Agency / Team Categories

Search Brand Team of the Year

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.

Performance Agency of the Year

This award will recognise an agency who has demonstrated
excellence over the past year. Only companies entering
other categories in the awards may enter for Agency of the
Year. Please provide examples of 1. Growth of revenues
2. Acquisition of clients 3. Success of campaigns 4.
Testimonials from clients. You may also use other evidence
such as new innovations, internal changes or other specific
achievements that showcase the differences your agency
has made over the past year.

Biddable Team of the Year

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company

Organic Team of the Year

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.

Rising Star

In this category we want to give recognition to a talented
individual who has 3 years experience or less. In the entry
you could include evidence such as work ethic, client
management, new business wins or doing something
impactful that gives them the deserving title of Rising Star of
the Year.

Not for Profit

For work briefed and implemented for a charity or not for
profit organisations. Please supply the registered charity
number for the client within the accompanying report.

FMCG

For any FMCG business or organisation

B2B

For any b2b sector organisation, service or individual project

Public Sector

For any public sector organisation, service, government
body, or individual project

Mobile

For an innovative strategy or campaign that has engaged
the target audience. This could include display advertising,
contextual data like time and activity, etc. You could also
include examples of click throughs, conversions, direct
responses or other metrics that will support your case.

SEO & PPC - Integrated

This category will award a strategy or campaign that has
achieved great results. Can use both online and offline
activity or involve both SEO and PPC.

SEO - Best B2B Campaign

This category will award a strategy or campaign that has
delivered impressive results. It could be a campaign across
multiple platforms, across different metrics such as visibility,
increase in revenue, etc

SEO - Best B2C Campaign

This category will award a strategy or campaign that has
delivered impressive results. It could be a campaign across
multiple platforms, across different metrics such as visibility,
increase in revenue, etc

PPC - Best B2B Campaign

This category will award a strategy or campaign that has
delivered impressive results. It could be a campaign across
multiple platforms, across different metrics such as visibility,
increase in revenue, etc

PPC - Best B2C Campaign

This category will award a strategy or campaign that has
delivered impressive results. It could be a campaign across
multiple platforms, across different metrics such as visibility,
increase in revenue, etc

PPC - Most Effective Use of Data or Insights

Judges will be looking at how data and insights were
used to inform a smart strategy or campaign. You should
demonstrate elements such as segementation or targeting
to improve the end users experience with a brand, product
or service.

SEO - Most Effective Use of Data

Judges will be looking at how data and insights were
used to inform a smart strategy or campaign. You should
demonstrate elements such as segementation or targeting
to improve the end users experience with a brand, product
or service.

Top tips on writing your winning submission!

The Drum Awards Workshop Breakfast - January 2018

Your entry tips - what makes a great entry and what are the common mistakes to avoid.