As PMG’s Vice President of Media, Lora Parker brings nearly two decades’ worth of experience in the digital media space. She oversees all of PMG’s media channel offerings — SEM/SEO, display and programmatic, brand media, social media, and influencer marketing — and works to ensure agency teams fully leverage each to drive maximum business results for clients.
Prior to PMG, Lora was Chief Operating Officer at Dentsu Aegis’ Amnet Group U.S. At Amnet, Lora was a key leader behind the company’s growth from two employees in 2011 to more than 150, and building it into one of the world’s biggest programmatic buyers. While there, she helped brands like GM, Disney, Red Bull, Macy’s, The Home Depot, Burberry and Pfizer establish new benchmarks in digital media efficiency and effectiveness.
Lora also spent a total of eight years at iProspect and Range Online Media, where she directed digital media and strategy as well as client services for brands such as Calvin Klein, Samsung, adidas, and Reliant Energy. She is a graduate of the University of Texas at Austin.