Elizabeth leads the Content & Social team for LinkedIn Sales & Marketing Solutions, EMEA. She brings to the table a rich and innovative background in B2B & Tech Marketing and specialises in the creation of strategic content, social & event-based marketing. Having previously held B2B and B2C Marketing roles at Google and Hootsuite, she's highly experienced in identifying marketing opportunities to drive customer & prospect engagement at scale. She has also worked in audience development at WPP start-up agencies, Group SJR & Colloquial, and previously built up her own audience online of nearly 3 million followers through her musical and creative endeavours via YouTube, Google+, Twitter & Facebook.
Why I am judging these awards
The Drum Search Awards highlight the very best of the best. Not only do they bring together some of the finest industry talent in a display of unique strategy and campaigns, each category truly sets the benchmarks for success for the future. As a judge, I’m able to see first-hand the innovation taking place on a daily basis and that provides me with a unique opportunity to learn along the way. I’m excited to see the entries. A little tip: I’ll be paying close attention to those who best take their objectives and distil them into a solid, creative strategy that delivers.