Aiste has extensive experience in marketing and advertising, biddable media, mobile, app marketing and growth strategy.
Aiste currently leads the Digital Acquisition team at Tide, helping the business to scale and stay ahead of the competition also using analytics and creative problem-solving skills to address complex marketing problems.
Before joining Tide Aiste set up an eCommerce platform connecting emerging Eastern Europe bloc fashion designers, focusing on organic fashion and sustainability.
Prior to her entrepreneurial adventure, Aiste was leading part of the mobile marketing strategy at Treatwell during their massive growth globally - focusing on search, display, mobile and app marketing where she worked on developing fully integrated cross channel digital media campaigns that deliver high-quality customer experiences and business growth.
As a Performance marketer, her key passions are answering and understanding the question of how to change consumer behaviour for the pioneering industry startups and help them to enable accelerated growth.