Director, Global Agency
Microsoft Search Advertising

Adrian's Personal Philosophy Statement is "To be a better, confident and fun man that leaves behind a wise legacy"

He is a regular keynote speaker, award judge and panellist at industry events such as Cannes, Adweek, SMX and DMexco. Adrian is an ally and thought leader on inclusion and what this can mean for marketing. Having run successful diverse teams in agency, client and supplier side, he has personally seen the benefit an inclusive culture can bring to business results as well it just being the right thing to do.

Irrespective of where you are on your own journey, Adrian can guide your thinking on how an inclusive culture can empower us all to truly amplify what we are naturally capable of through our own Human Ingenuity.

A mantra he lives by is "You only think differently if you HIRE different thinkers!"

Adrian was awarded a Fellowship from the RSA for his contribution to society to date and as a Fellow of the Royal Society of Art, Commence and Manufacturing, he takes the greatest pride in seeing humanity collaborate with each other and how tech can advance this collaboration.

Why I am judging these awards

I am looking forward to judging these awards. The Drum is THE place for what is happening in our industry and what better way than to recognise those that are paving the way forward with innovative and strategic thought. I will be looking for those that are doubling down on excellence, you don’t just have to have done something with shiny new things, innovation can come from delivering the best search experience that drives real value.

Judging panel

Carolyn Shelby

Manager, SEO
The Walt Disney Company

Jocelyn Le Conte

Head of Search
Merkle | Periscopix

Adrian Phipps

Global SEO Director

Alexandre Bram

Senior SEO Manager

Jo Baker

Agency Business Lead, WPP / Google Ads

Allyson Griffiths

Awful Good

Aiste Krevneviciute

Digital Acquisition Lead

Paige Hobart

SEO Team Director

Steve Nicholls

Director SEO & Insights
Sage Group PLC

Steph Vickers

Head of SEO

Chris Kelly

Head of Digital Marketing

Alex Tait


Dewi Nawasari

Head of SEO
The Sole Supplier

Becky Simms

Founder & CEO
Reflect Digital

Shelley Appiah

Head of SEO

Joe Ford

Head of SEO
The Organic Agency

Lora Parker

VP, Media Services

Elizabeth Knights-Ward

Group Marketing Manager, Content Marketing, EMEA, LSMS

Dateme Tubotamuno

Digital Marketing Manager

Claudia Ziegenbein

Head of Paid Search
MediaCom UK

Adrian Cutler

Director, Global Agency
Microsoft Search Advertising

Polly Pospelova

Digital Marketing Director

Alina Ghost

SEO Manager

Ryan Hall


Richard Keenan-Heard

Head of SEO

Byron T-Resch

Head of Search Engine Marketing

Chris Chesebro

Senior Vice President, Digital Transformation Professional Beauty

Alice Foster

SEO Editor
The Times and The Sunday Times

Shiblu Ahmed

Paid Media Performance Director

Tristan Sanders

Sanders Media