Media Performance Director
The Economist

Paul has a wealth of search experience having worked both agency and client side. He spent time in Manchester for Mediavest focusing on the catalogue and online fashion retailer JD Williams, before moving down to London to manage PPC campaigns at iProspect for clients such as Kellogg’s, The Daily Telegraph and Nivea.

 

Paul then moved client side and spent 5 years working in online retail within the photographic industry. He was the Online Marketing Manager at Wex Photographic - the largest online camera retailer in the UK - where he moved PPC in-house whilst helping grow their market share.

 

He then moved to Jessops, following the high street retailer’s rescue by Peter Jones from Dragons Den, and became their Head of Customer Acquisition. Paul was heavily involved in Jessops’ recovery, implementing new PPC strategies, introducing more targeted CRM campaigns and delivering a data driven Conversion Rate Optimisation strategy that together helped significantly increase the camera chain’s online profitability.

 

Paul recently joined The Economist as their Media Performance Director, working within the circulation team to help ensure that media budgets are best allocated across all online and offline channels. A key focus of his new role will be to understand the attribution and interaction of the different channels in driving new subscribers to the newspaper.

Judging panel

Paul Mead

Founder & Chairman
VCCP Media

Guy Donnelly

Digital Healthcare Expert
GSK, Novartis, Astrazeneca, Pfizer, NHS & many more

Gemma Richards

Global Head of Paid Search
Getty Images

Matt Bush

Country Sales Director
Google

Jon Myers

Chief Growth Officer
DeepCrawl

Jonathan Beeston

Board Director and Advisor
Croud

Oscar Romero

Head of Biddable (International)
Starcom Mediavest Performics

Duke Tanson

Head of Digital Marketing
boohoo

Ravleen Beeston

UK Head of Sales
bing

Ben Irons

Head of Digital
Notonthehighstreet.com

Daniel Gilbert

CEO
Brainlabs Digital

Ciaran Murphy

Director of Recruitment and Training
Wolfgang Digital

Paul McCallum

Media Performance Director
The Economist

Hannah Kimuyu

Director of Paid Media, Director of Audience Insights & Data Management
Greenlight Digital

Stuart Bryce

Senior Digital Marketing Manager
Canon Europe

Edward (Teddie) Cowell

SEO Director UK and International
MediaCom UK

Christopher Pearce

Search and Affiliate Lead
Vodafone UK