SEO Manager

Nick Andrews is the SEO Manager for the UK's 2nd largest department store, Debenhams.


Responsible for Debenhams’ strategy and growth from natural search, Nick has spent the past 3 years transitioning Debenhams to an in-house SEO team setup. In 2016 his team picked up a national award for having the UK’s best in-house search marketing team.


Commencing his search marketing career over 8 years ago, Nick has gained a broad range of experience across multiple industries having previously undertaken agency-side roles as Head of SEO and Head of Digital. Coupled with his current in-house experience at Debenhams, his agency-side roles have seen him work on enterprise-level international accounts where he has been responsible for managing individual SEO budgets in excess of £1m.


As a committed search marketer, Nick has previously spoken at Retail Week, served as a judge at the UK Search Awards and currently sits on the judging panel at the European Search Awards for the 3rd year running.


This year The Drum welcomes Nick to The Drum Search Awards for the first time.

Judging panel

Paul Mead

Founder & Chairman
VCCP Media

Guy Donnelly

Digital Healthcare Expert
GSK, Novartis, Astrazeneca, Pfizer, NHS & many more

Gemma Richards

Global Head of Paid Search
Getty Images

Matt Bush

Country Sales Director

Jon Myers

Chief Growth Officer

Jonathan Beeston

Board Director and Advisor

Oscar Romero

Head of Biddable (International)
Starcom Mediavest Performics

Duke Tanson

Head of Digital Marketing

Ravleen Beeston

UK Head of Sales

Ben Irons

Head of Digital

Daniel Gilbert

Brainlabs Digital

Ciaran Murphy

Director of Recruitment and Training
Wolfgang Digital

Paul McCallum

Media Performance Director
The Economist

Hannah Kimuyu

Director of Paid Media, Director of Audience Insights & Data Management
Greenlight Digital

Stuart Bryce

Senior Digital Marketing Manager
Canon Europe

Edward (Teddie) Cowell

SEO Director UK and International
MediaCom UK

Christopher Pearce

Search and Affiliate Lead
Vodafone UK