Allyson Griffiths

Allyson is Head of Strategy & Planning at iCrossing. She started in the SEO team 8 years ago, and over this time has managed award winning search strategy and execution for brands including L'Oréal, Virgin Experience Days and Visit Wales.

With a passion for consumer behaviour and using search & social insight to inform wider marketing decision making, Allyson now brings all of our channels together to build full digital marketing strategies for clients that are grounded in performance marketing.