Head of Strategy & Planning

Allyson is Head of Strategy & Planning at iCrossing. She started in the SEO team 8 years ago, and over this time has managed award winning search strategy and execution for brands including L'Oréal, Virgin Experience Days and Visit Wales.

With a passion for consumer behaviour and using search & social insight to inform wider marketing decision making, Allyson now brings all of our channels together to build full digital marketing strategies for clients that are grounded in performance marketing.

Judging panel

Ravleen Beeston

Head of Sales

Niki Grant

Search Director

Luis Navarrete Gómez

Head of Global Search Marketing
LEGO Group

Rebecca Weeks

Head of Organic Performance
Manning Gottlieb OMD

Allyson Griffiths

Head of Strategy & Planning

Neil Dickson

SEO Manager
Hearst UK

Claudia Ziegenbein

Head of Paid Search
MediaCom UK

Curtis Sinclair

Head of Biddable

Tim Vickery

Head of SEO (Europe)
Samsung Electronics

Richard Keenan-Heard

Head of SEO

Cristina Sagarduy

VP Performance Marketing

Dewi Nawasari 

European Head of SEO

Rob Pierre

Chief Executive Officer

Michelle Wilding

Head of SEO & Content
Telegraph Media Group

Emily Van Lierop

Global Head of Search and Social
Volkswagen at PHD Global

John Stuchfield

Head of Paid Search
Havas Media Group

Nick Bamber

Digital Marketing Director