Curtis has been slugging it out in the space of digital marketing and transformation for the past 15 years. His primary focus has been automotive, but has also been involved in mass scale digital projects such as FIFA World Cup 2022. A global nomad, having physically worked in +10 different countries, Curtis champion’s himself as a culture focused, integrated experience, strategic CRM and operational change management leader. Now based in Dubai, Curtis is regularly involved in projects that aim to measure end-to-end attribution, including great SEO

Georgie is the Global SEO Manager at Bumble Inc, the parent company of Bumble and Badoo, two of the world’s highest-grossing dating apps with millions of users worldwide. Bumble is the first app to bring dating, friend-finding, and career-building into a single social networking platform. Our mission is to enable people to connect and build equitable and healthy relationships, which was awarded the App Store Award of the Year in 2021. Prior to Bumble, Georgie has vast experience across both agency and in-house roles, scaling integrated SEO strategies to exceed KPIs. Georgie is also an industry speaker and mentor, with her most recent talk at Brighton SEO in 2021, and involved in mentoring within the Women In Tech SEO community

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

John Shehata is Global Vice President of Audience Development Strategy & Partnerships at Condé Nast overseeing SEO, Social Media Strategy, Audio Growth and Email for all Condé Nast global brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, The New Yorker, GQ, etc.). John has 23+ years of experience in the digital marketing space working with top national brands and fortune 500 companies. Previously, John was the Executive Director of Search, Social Media at Disney ABC TV Group. Shehata led SEO and social strategies for (ABC News, ABC TV, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.). John is the founder of NewzDash.com, a leading News SEO Platform helping publishers and SEOs boost their visibility in Google. He is also the founder of GDdash.com, NewsSEO.io and NESS Conference. In his long career focusing on editorial SEO and Social Strategy, John has trained thousands of writers, bloggers, journalists and editors on Search Engine Optimization and Social Media and how to write news while keeping Search and Social channels top of mind. John also trains journalism students at NYU Publishing Institute. Prior to Disney, Shehata was the director of SEO and Social Media for Advance Local. Shehata established and led the SEO and Social Media teams for all their digital brands (NJ.com. al.com, Cleveland.com, MLive.com, NOLA.com, etc.) and trained all the news sites and newspapers edit teams (The Plain Dealer, The Star-Ledger, The Oregonian, etc) on best online search/social practices. Shehata is recognized particularly for his SEO strategies for News and Technical SEO. He built multiple SEO products and has written several articles and continues to speak at conferences which focus on SEO and Social Media.

Abby Hamilton is an SEO Senior Manager with Merkle, a full-service digital marketing agency. At Merkle, she contributes to a team that supports Fortune 1,000 companies and leading nonprofit organizations in driving organic performance. Abby has also spoken at multiple SEO industry conferences and is a contributor to Search Engine Journal.

Purna Virji is a globally recognized content strategist and Senior Content Solutions Consultant at LinkedIn. She has been named by Adweek on their Young Influentials List, was crowned the Search Personality of the Year by the US Search Awards and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and enthusiastic tennis player in her spare time.

Guido is a search industry expert with 15 years under his belt. He has worked for both Google and Expedia at their London offices where he developed his expertise in paid search and SEO. Following that 5-year stint, he worked as a SEO & SEM consultant for another 5 years gaining invaluable experience working with clients in varying sectors. In 2019, he took the brave step of setting up a boutique agency, GA Agency with the aim of building a team and providing his clients with more digital marketing services. His team is truly global. Their multi-lingual capabilities enable them to cover 10 languages and have active projects in 18 countries delivering services in SEO, digital advertising, content marketing as well as data analysis and reporting. GA Agency is a 360-degree boutique digital marketing agency dedicated to offering a full suite of services aimed at elevating brand awareness, boosting the online traffic, conversions, revenue and ROI of its clients. The firm's expertise lies in digital marketing strategy, search engine optimization (SEO), internal and external content marketing, Google ads (search, shopping, display), Facebook & Instagram ads, Instagram influencer marketing as well as Amazon marketing and management. GA Agency works with FTSE 500 and SME and start-up clients.

Formerly at UK fintech unicorn Revolut, since October 2020 Dimitris has been leading all the Search Engine Optimization and App Store Optimization work at Peanut, the app connecting like-minded women throughout fertility, pregnancy, motherhood and menopause - Apple's Best of 2021. A passionate digital marketer and SEO manager with more than eight years of experience across both inbound and digital marketing. He has worked for several successful companies, like Revolut & Workable, scaling their digital presence. Dimitris is one of the co-authors of Mastering in-house SEO 2021 edition, member of GrowthMentor, a Reforge alumni and a speaker at several SEO conferences like BrightonSEO & Measurefest.

Jason got his start in digital marketing 15 years ago while working for a major bank. He then fell into SEO after joining SAP in 2007: What started as a small side project quickly evolved into a multifaceted discipline relevant to people across the organization. As part of the Global SEO team, he helped evolve SAP's organic search strategy to include the use of pioneering technologies and grow our SEO center of excellence that supports colleagues worldwide. Over the years he's survived more than a few major site migrations, spam attacks and still spends a lot of his time pocking around SAP's many websites to identify issues and opportunities.

Tammy Wood the Director of Global SEO at Automation Anywhere, has 20+ years in the SEO industry both client and agency side. With this experience, she often takes a leadership role by mentoring and training newer search engine optimization experts. An ongoing contributor to networking events, conferences within the Digital Marketing Space

As an experienced marketing strategist, trainer and instructor, Mindy Weinstein, PhD has worked with and/or trained individuals from Facebook, The Weather Channel, Rosetta Stone, World Fuel Services, Hampton Products, Kijiji (eBay-owned company), and more. Mindy runs a boutique digital marketing agency, Market MindShift, in Scottsdale, Arizona. Mindy has been named as one of the top women in SEO globally. Fox, NBC, and ABC have all interviewed Mindy over the years on digital marketing trends and techniques. She has also been quoted as an expert in The Huffington Post, The Washington Post and The Arizona Republic and featured on Bloomberg Radio and KTAR 92.3 FM, the biggest FM talk radio station in Phoenix. Mindy teaches and leads courses at The Wharton School at University of Pennsylvania, Columbia Business School, Grand Canyon University and University of Denver. She is a published author with a new book, The Power of Scarcity, scheduled for release in October 2022 (McGraw Hill). Dr. Weinstein is an Ask the Expert columnist for SearchEngineJournal.com, which receives 1.7 million website visitors each month.

Associate Marketing Director at OakNorth Bank. I specialise in Search Engine Marketing and Content Strategy with a clear focus on ROI, for effective B2B acquisition for our Business Finance product. Previously Digital Marketing Manager at Dojo/Paymentsense leading growth and acquisition through SEO, PPC, social media, affiliates, CRO and content marketing. Before that, Senior Content Marketing Exec agency-side at Builtvisible, working to improve search visibility and prove ROI for a range of B2B and B2C clients such as Sage, Vitality Feelunique and Hunter.

Jai Patel is head of digital at GoCardless, a unicorn B2B payments startup focusing on recurring domestic and international payments. Prior to this Jai acted as head of marketing to WiseAlpha, a B2C investment platform helping to lead them from product launch to series A funding, and as digital director with GTB building a cross functional digital team for the Ford account.

Claudia is the Partner, Head of Search at MediaCom, the UK’s largest media agency by billings, and leads a performance focused function across clients like Direct Line Group, Walgreens Boots Alliance and Centrica. She started her career in search working for Google in Dublin, after graduating university in Germany with an MA in Communication & Media. She then moved to London and across to the agency side, entering the WPP network over a decade ago

Kyle Jackson leads Publicis Media’s digital capabilities enablement, developing and implementing the company’s approach to performance marketing that can be easily adopted by each Publicis Media agency. His team drives enablement through center of excellence best practices and POVs, as well as provides industry-leading digital activation learning and development programs. By leading the central activation offering, Jackson scales best-in-class execution solutions to support all clients. Since joining PMX in January 2021, Jackson has already created a full digital media center of excellence scaled across programmatic, search, social and commerce media; and spearheaded the development of Compass, an industry-leading digital media activation training built within Publicis Groupe’s Marcel platform, ensuring employees are the best trained in the industry. Jackson has a long and diversified tenure with Publicis Media, joining in April 2006 as a Search Analyst for Starcom. Jackson subsequently rose through the ranks to Head of Performance Marketing at Spark Foundry in 2016, where he created and developed Spark’s search and social practice, bringing leadership across paid search, paid social, SEO and e-commerce. He was vital to the agency’s growth, and while there, continued to expand the practice 100% YOY. Prior to his current role, Jackson was EVP of Performance Media and Content for Performics. Aside from his extensive influence across Publicis Media, Jackson’s industry affiliations include Google Americas Performance Advertiser Council, US Masters Swimming Diversity and Inclusion Committee, and Égalité, Publicis Groupe’s business resource group for LGBTQ+ professionals and allies. Additionally, Jackson was named a DMN 40UNDER40 in 2019, and Executive of the Year by Bing Agency Awards in 2018. Originally from a small city in central Illinois, Jackson currently resides in Chicago, and received his BA in Advertising from Purdue University in 2004. While in school, Jackson was a member of Purdue’s NCAA D1 swimming team, and has continued his love for swimming to this day.

Evan Finkelstein is the head of SEO at New York Life. He has 8 years of SEO and digital marketing experience working with Fortune 100 clients like Procter & Gamble, Verizon, Merck, and Citibank. While working at Publicis Groupe, Evan and his team won a variety of awards for digital marketing campaigns including a Cannes Lion for “I’m Moving to Canada,” a Doctors of the World initiative focused on funding medical supplies for Syrian refugees, and a Webby for the Best Use of Data Driven Media.

Becky has spent the last 15 years working in digital marketing, starting search-focused agency Reflect Digital in 2011, which is now a team of over 30 digital specialists. In 2021 Becky was listed in the BIMA 100, a list of the top 100 people shaping the future of the digital industry. Becky is often found on the lineup of top industry events such as BrightonSEO and HeroConf and is a speaker mentor for BrightonSEO

SEO Director @ Similarweb, she has been working in the SEO field for 20 years, loves large scale technical SEO, data-driven SEO strategies, and defines herself as a search anthropologist - experimenting with both humans & machines for growth. Limor co-authored In-house SEO book 2nd edition, and loves sharing her knowledge by teaching and speaking at conferences or meet-ups.

Andreas Voss is the global tech SEO manager for Dell Technologies, with many years of experience in all aspects of SEO and more. Having worked agency and then client side for several global companies in Europe and the US, his focus is on search user and crawler advocacy. Scaling SEO by integrating early on in strategy, content and IT is the fun part of his ever changing job with all the smart people in the SEO and IT industry

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Joelle Irvine is the Head of Growth & Marketing at Billdr, a vertically integrated home renovation marketplace. With over 14 years of agency, brand, and startup experience, she finds creative solutions and strategies to improve customer experiences and grow businesses through data, insight, content, and technology. A past speaker at MozCon, BrightonSEO’s eCommerce SEO Summit, and Social Media Week, Joelle speaks internationally about SEO and content strategy. Previously at Bookmark (WPP), a global content and communications agency, she worked with top brands including Air Canada, Birks, Fairmont Hotels, IG Wealth Management, Lindt, and Mercedes-Benz. Beyond digital marketing, she also loves the great outdoors, inspired design, obscure pop culture references, and all the latest gadgets.

John has been in working digital for over 10 years now and is currently Head of SEO in iProspect Ireland where head leads a team of highly skilled SEOs. During his career he has worked with a wide range of clients spanning across almost every vertical imaginable to help them improve their organic footprint. John has also contributed SEO modules to a number of colleges in Ireland where he has delivered SEO workshops to MBA, Postgraduate and BA students

Magnus is the co-founder and CEO of the Nordic-based digital marketing agency Bluebird Media. He has got more than a decade of experience from working within digital marketing, both agency-side and client-side. With his significant experience within all performance channels and various industries, he brings a unique holistic perspective to digital marketing."

Mayi Baviera is a seasoned digital advertising professional. She started her career as a copywriter, moved on to being a planner, and eventually lead client servicing teams for FCB Manila and Cheil Philippines, before taking the role of Country Director role for the AI and data company, ADA. She has helped grow multiple brands in Electronics, Telcos, QSRs, BFSI, and Retail, helping create holistic strategies involving data and tech to propel businesses forward

Dexter is the Head of Search APAC at Media.Monks, a digital-first marketing and advertising services company connecting the dots across content, data & digital media, and technology services that partners with 8 of the 10 most innovative companies in the world. In his role at Media.Monks, Dex has supported some of Asia Pacific’s largest brands building efficient ecosystems that elicit high-impact growth, with a focus on Search Engine Marketing, Strategy, integration with Search Ads 360 and eCommerce. He’s excited for the future of digital marketing, particularly in seeing how brands will balance the immense automation that platforms are providing with the constant shifts in measurement and privacy

Jed has 20+ years experience launching, building and scaling brands, marketing, and operation functions at start-ups and large companies. Jed has a track record of driving business growth and increasing customer satisfaction by optimizing the customer experience across all touch points - sales, marketing, and support. Jed is currently at Facebook as Head of Global Media and Digital Marketing. Prior to Facebook, Jed held positions at both early-stage start-ups and large, public companies. Jed was COO and VP, Marketing at social e-commerce start-up, Yardsellr. Prior to that Jed was Director & Head of SEM for ebay.com, eBay Motors and Half.com. Jed has an M.B.A. from the Haas School of Business at the University of California, Berkeley and a B.S. in Finance from Boston College

Jacque Urick is Head of SEO, North America at Wayfair. Awarded with “Best In-house Team” at the 2019 US Search Awards and recognized as a “Woman in Business, Woman to Watch,” by the Minneapolis/St. Paul Business Journal, Jacque is a veteran digital marketing leader with deep expertise in ecommerce, local and technical SEO. Prior to being an enterprise in-house marketer, she provided digital marketing consulting to some of the largest law firms in the world and notable global corporations such as American Express and 3M.

Lindsey is the Senior SEO Account Director at Syzygy London, a digital experience agency that believes in data-driven search. With in-house and agency-side experience, she leads teams that drive scalable and creative SEO strategies for some of the world's most popular brands. Lindsey has a special interest in inserting SEO into all marketing conversations and gets excited about algorithm updates. She lives in Brooklyn, where she regularly horrifies her UK-based colleagues with coffee pot-sized servings of tea in their morning calls.

Charlotte is the Organic Performance Director at Hallam, a full service digital marketing agency based in the UK. At Hallam, she leads the award-winning SEO and content marketing teams, from creating strategies for global clients to developing the organic offer. With over 10 years experience in marketing, Charlotte was previously Hallam’s Head of SEO, running many successful campaigns for B2B and B2C SMEs and enterprise-level clients across numerous different industries. She has appeared on stage at the Nottingham Digital Summit, the B2B Marketing Expo, and the upcoming Digital Marketing Europe conference. She has also delivered many training days and workshops, including international SEO training on behalf of the UK government's Department of International Trade.

Carrie Rose, co-founder and CEO of leading search-first creative agency Rise at Seven. Rise at Seven injected brand and creativity into everyday search strategies in 2019 when they first joined the market, to prove that SEO is in fact a creative discipline. Their unique proposition took off, growing the agency to 100+ people overnight, operating in 4 locations across the world and being one of the most in-demand search agencies in the country. Carrie is now on a mission to drive this proposition across the pond to the states, with the mission to give confidence to CMO’s, Founders, and marketing directors to do things differently. Bringing their internal SEO, brand, social, data, PR and product teams together to deliver 10 X results.

I'm 28 and originally from France. I moved to London after graduating from a Masters in Management with a specialisation in Digital Marketing. I'm now the Outreach Director at Verve Search, an SEO and Outreach agency in London. I started working in Search 5 years ago, mainly focusing on SEO and Digital PR. I manage a great team of 6 people from all over the world and myself cover the English-speaking countries as well as France and Italy. My role day to day is get the best coverage for our client and to define Digital PR strategies. Outside of work, my perfect day would be to sit on the beach with a book and a cocktail (yet I chose to live in London).

With more than a decade experience in digital marketing spanning across both agency and in-house roles, and brands from various industries such as RS Components, Whitbread, etc, Liang Chen joined the UK's hypergrowth leading fintech company Checkout.com in early 2020, and has been heading up the digital marketing team in an effort to drive global acquisition growth.

Elena MacGurn serves as the Vice President/Group Director of Search at Digitas and has extensive digital marketing experience driving visibility and engagement for companies such as Visa, Audible, Nissan, Goldman Sachs, Emerson, Bank of America, Sony, and TransUnion. She is a seasoned digital marketing professional with an MBA and more than 17 years of experience working side-by-side with Media, Creative, and Experience Design teams. Elena’s work achieved award-winning results for Fortune 500 brands in online retail, security, CRM, banking, automotive, education and online advertising.

Emma heads up Performance Marketing at luxury multi-brand retailer MATCHESFASHION. Known as a disruptor, she is leading business transformation from product to customer-centric, uniting brand and performance media into a single channel with first party data at its core. Emma believes we have entered an age where success will come to those Brands willing and brave enough to truly put their employees and their customers first; leading with empathy and wholly embracing this new digital era where democratised data is the life blood of business.

Hannah is the SEO Manager at Bolt, the European super-app that has 100 million customers in 45 countries and over 400 cities across Europe and Africa. The company seeks to accelerate the transition from owned cars to shared mobility, offering better alternatives for every use case, including ride-hailing, shared cars and scooters, and food and grocery delivery. Currently, Hannah is working to scale Bolt's international SEO strategy to help drive organic growth. Prior to Bolt, Hannah has experience across in-house roles, including Wise (formerly TransferWise).

Andy has been in digital marketing for over 7 years, having worked at top agencies initially, then running an independent search marketing consultancy for 4 years. He set up award-winning agency DemandMore with his business partner Wesley Parker in 2020 to expand into social marketing and analytics whilst bringing their expertise to a fast-growing client base in the retail, finance, fintech and software industries. He also coaches graduates to help start them out on a career in digital marketing

Joe has worked in SEO since 2009 across a range of high profile clients, including Oxfam, Argos, Sainsbury’s and Decathlon. He specialises in complex technical SEO for e-commerce and runs a multi-skilled team that includes tech and creative specialists. Based down in Exeter, Devon he manages to mix the best of both worlds with a relaxed countryside lifestyle while also working on some of the biggest retailers in the UK.

Sarah is the SEO Manager at Captivate (part of Global), the world's only growth orientated podcast host. She has worked in digital marketing for around 10 years, with experience both agency side and in-house, but currently specialises in all things content and SEO. Sarah is also a speaker at industry events, with her most recent talk taking place at Brighton SEO and has two successful SEO podcasts under her belt – The SEO SAS Podcast and The Women in Tech SEO Podcast (WTSPodcast).

Matt is a self-proclaimed Tech Nerd with nearly 15 years of experience in digital marketing, SEO, website UI/UX, and project management for a variety of startup and enterprise-level B2B SaaS providers. Matt is currently serving as the Global Digital Marketing Manager at Outreach, helping to spread the word about their game-changing Engagement & Intelligence platform.