vice president, global audience development strategy
John Shehata is Global Vice President of Audience Development Strategy & Partnerships at Condé Nast overseeing SEO, Social Media Strategy, Audio Growth and Email for all Condé Nast global brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, The New Yorker, GQ, etc.). John has 23+ years of experience in the digital marketing space working with top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media at Disney ABC TV Group. Shehata led SEO and social strategies for (ABC News, ABC TV, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
John is the founder of NewzDash.com, a leading News SEO Platform helping publishers and SEOs boost their visibility in Google. He is also the founder of GDdash.com, NewsSEO.io and NESS Conference.
In his long career focusing on editorial SEO and Social Strategy, John has trained thousands of writers, bloggers, journalists and editors on Search Engine Optimization and Social Media and how to write news while keeping Search and Social channels top of mind. John also trains journalism students at NYU Publishing Institute.
Prior to Disney, Shehata was the director of SEO and Social Media for Advance Local. Shehata established and led the SEO and Social Media teams for all their digital brands (NJ.com. al.com, Cleveland.com, MLive.com, NOLA.com, etc.) and trained all the news sites and newspapers edit teams (The Plain Dealer, The Star-Ledger, The Oregonian, etc) on best online search/social practices.
Shehata is recognized particularly for his SEO strategies for News and Technical SEO. He built multiple SEO products and has written several articles and continues to speak at conferences which focus on SEO and Social Media.