Head of Global Search Marketing at The LEGO Group, Luis defines the strategy for organic and paid search activity globally for LEGO. A regular writer and speaker about Search Marketing, his focus is to enhance the user experience when users search for the LEGO brand in different markets and platforms. With a strong technical background Luis has more than 15 years' experience in Search Marketing with cross-functional expertise in technology, management and leadership.
"I’m humbled and honoured to be judging the DRUM Search Awards and being part of this prestigious industry event. Year on year Search Marketing is getting stronger as an industry and these awards are proof of the great work that agencies and brands are doing in this space, and I’m super excited to see cutting edge campaigns that bring content and products closer to customers."