Digital Awareness Manager
Philip Morris International

Kristina has an extensive record in leading paid media, managing and training integrated biddable media teams and leading large portfolio accounts to drive revenue growth, both agency and client side.

Her current role involves developing paid media strategies for existing and new retailers and working with partners to create a best-in-class technology portfolio and best practice approach for paid media.

Kristina’s personal passion is creating a radical transparency in the marketing industry which will enable further growth in investment and innovation. She believes that retailers and agencies deliver best work and best results when combining creativity, data driven decision making and smart use of technology to create a truly customer-centric approach that feels natural and relevant to the end customer. 


“I am absolutely delighted to work with Drum Search Awards in 2018 and hope to spread the message of  creative innovation, data driven decision making and a radical transparency in digital marketing  by awarding campaigns who dare to make our industry better through change, not chance.”

Judging panel

Rebecca Weeks

Head of Organic Performance
Manning Gottlieb OMD

Nick Bamber

Digital Marketing Director

Niki Grant

Search Director

Edward Ball

Managing Director

Ravleen Beeston

UK Head of Sales

John Stuchfield

Head of Paid Search
Havas Media Group

Emily Van Lierop

Global Head of Search and Social
Volkswagen at PHD Global

Rob Pierre

Chief Executive Officer

chelsea blacker


Jon Buss

Managing Director
Yext UK

Vincent Coyle

Director of Paid Performance Media

Nick Emby

Head of SEO
Charlotte Tilbury

Oliver Illing

Agency Head

Kristal Ireland

Head of Ecommerce and Retail Technology

Kristina Kalpokaite

Digital Awareness Manager
Philip Morris International

Jocelyn Le Conte

Head of Search
Merkle | Periscopix

Andy Mihalop

Head of Northern Europe
Facebook Atlas

Lisa Myers


Luis Navarrete Gómez

Head of Global Search Marketing
LEGO Group

Anders Nilsson

Head of external communications

Dipesh Pattni

Head of Response
PHD Media

Kryzysztof Pochopien

Global Digital Marketing Manager

Gemma Richards

Head of Digital Marketing EMEA
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