Paul has a wealth of search experience having worked both agency and client side. He spent time in Manchester for Mediavest focusing on the catalogue and online fashion retailer JD Williams, before moving down to London to manage PPC campaigns at iProspect for clients such as Kellogg’s, The Daily Telegraph and Nivea.
Paul then moved client side and spent 5 years working in online retail within the photographic industry. He was the Online Marketing Manager at Wex Photographic - the largest online camera retailer in the UK - where he moved PPC in-house whilst helping grow their market share.
He then moved to Jessops, following the high street retailer’s rescue by Peter Jones from Dragons Den, and became their Head of Customer Acquisition. Paul was heavily involved in Jessops’ recovery, implementing new PPC strategies, introducing more targeted CRM campaigns and delivering a data driven Conversion Rate Optimisation strategy that together helped significantly increase the camera chain’s online profitability.
Paul recently joined The Economist as their Media Performance Director, working within the circulation team to help ensure that media budgets are best allocated across all online and offline channels. A key focus of his new role will be to understand the attribution and interaction of the different channels in driving new subscribers to the newspaper.