Director of Paid Media, Director of Audience Insights & Data Management
Greenlight Digital

Hannah has been working in digital for over sixteen years, twelve of which have been at Greenlight, making her the agency’s longest serving employee after its founders. Her tenure at Greenlight pre-dates Google, as search – particularly paid search – was in its infancy. Having been in search from the beginning, Hannah has been in digital from the beginning and has grown with it every step of the way. A major element in Hannah’s success as a search professional is her historical knowledge and understanding of the way that search has grown over the years, coupled with her extremely specific hands-on experience. Hannah has been a key innovator in diversifying Greenlight’s paid media offering and her drive for tech innovation moved the agency towards retargeting, audience insights, display and paid social advertising, at a time when other agencies saw those innovations as a fad. In 2015, Hannah was crowned one of Google’s and IPA’s Search Superstars thanks to her innovation in technology and determination to keeping Greenlight ahead of the curve.

 

As Greenlight’s Director of Paid Media, Hannah is responsible for managing and delivering the agency’s paid media strategy for all clients. Through this role, she consults for some of Greenlight’s largest international clients, including Nespresso, Superdry, ghd, and  Victoria Beckham. Hannah is also a prominent thought leader in the digital space, speaking regularly at industry and vertical conferences, and writing for trade magazines.

 

In 2016, Hannah launched a second department, Audience Insights and Data Management. Partnering with Lotame, a data management platform, the new service combining interaction, attitudinal, descriptive and behavioural data, will help brands understand who their customers are and what they're buying with a cross-channel and cross-device focus.

 

Hannah also serves on the Greenlight board. 

Judging panel

Paul Mead

Founder & Chairman
VCCP Media

Gemma Richards

Global Head of Paid Search
Getty Images

Jon Myers

Chief Growth Officer
DeepCrawl

Jonathan Beeston

Board Director and Advisor
Croud

Oscar Romero

Head of Biddable (International)
Starcom Mediavest Performics

Duke Tanson

Head of Digital Marketing
boohoo

Ravleen Beeston

UK Head of Sales
bing

Ben Irons

Head of Digital
Notonthehighstreet.com

Daniel Gilbert

CEO
Brainlabs

Ciaran Murphy

Director of Recruitment and Training
Wolfgang Digital

Paul McCallum

Media Performance Director
The Economist

Hannah Kimuyu

Director of Paid Media, Director of Audience Insights & Data Management
Greenlight Digital

Stuart Bryce

Senior Digital Marketing Manager
Canon Europe

Edward (Teddie) Cowell

SEO Director UK and International
MediaCom UK

Oliver Illing

Agency Head
Google

Christopher Pearce

Search and Affiliate Lead
Vodafone UK