Choose which categories you would like to enter

Entries into the awards are report based and entrants are asked to write a report detailing their strategy/campaign. Once you have selected the categories you wish to enter have a look at the ‘writing your report’ section for what to include.  Please use the entry templates provided. 

Entry template 
Entry template - Search Software
Entry template - Rising Star
Entry template - Agency / Team Categories

Chair Award

Chosen by the chair of the judging panel as their personal favorite and announced at the awards ceremony.  This category cannot be entered into, but all entries will be by the jury.

Grand Prix

The best in show and announced at the awards ceremony.  This category cannot be entered into but all entries will be by the jury.

Performance Agency of the Year

This award will recognise an agency who has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year.
Please provide examples of
1. Growth of revenues
2. Acquisition of clients
3. Success of campaigns
4.Testimonials from clients. You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency has made over the past year.

USE THIS ENTRY TEMPLATE 

Organic Team of the Year

Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

USE THIS ENTRY TEMPLATE 

Rising Star

In this category we want to give recognition to a talented individual who has 3 years experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star of the Year.

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Finance and Professional Services

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any financial service including insurance, banking,accountancy, engineering etc.

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Not for Profit

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For work briefed and implemented for a charity or not for profit organisations. Please supply the registered charity number for the client within the accompanying report.

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Music and Entertainment

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation in the music and entertainment industry

USE THIS ENTRY TEMPLATE

Leisure and Travel

n the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any business in the leisure and travel industry

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Retail or Ecommerce

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any retail or ecommerce business or organisation

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FMCG

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any FMCG business or organisation

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B2B

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any b2b sector organisation, service or individual project

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Public Sector

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any public sector organisation, service, government body, or individual project

USE THIS ENTRY TEMPLATE 

Sport

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any sport business or organisation

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Automotive

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition? 

For any organisation working in the automotive industry

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Health

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation working in the health sector

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Mobile

Within the disciplines strategy or campaign categories,judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could also include examples of click throughs, conversions, direct responses or other metrics that will support your case.

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SEO & PPC - Integrated

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award a strategy or campaign that has achieved great results. Can use both online and offline activity or involve both SEO and PPC.

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SEO - Best B2B Campaign

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award a strategy or campaign that has delivered impressive results. It could be a campaign across multiple platforms, across different metrics such as visibility, increase in revenue, etc

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SEO - Best B2C Campaign

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award a strategy or campaign that has delivered impressive results. It could be a campaign across multiple platforms, across different metrics such as visibility, increase in revenue, etc

USE THIS ENTRY TEMPLATE 

PPC - Best B2B Campaign

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award a strategy or campaign that has delivered impressive results. It could be a campaign across multiple platforms, across different metrics such as visibility, increase in revenue, etc

USE THIS ENTRY TEMPLATE 

PPC - Best B2C Campaign

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award a strategy or campaign that has delivered impressive results. It could be a campaign across multiple platforms, across different metrics such as visibility, increase in revenue, etc

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SEO - Most Effective Use of Data

Judges will be looking at how data and insights were used to inform a smart strategy or campaign. You should demonstrate elements such as segementation or targeting to improve the end users experience with a brand, product or service.

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Top tips on writing your winning submission!

The Drum Awards Workshop Breakfast - January 2018

Your entry tips - what makes a great entry and what are the common mistakes to avoid.