Global Digital Marketing Manager

As a Global Digital Marketing Manager at Castrol (BP Group), Kris is driving the global strategic approach for organic search activity with a user centric approach. Prior to joining BP, Kris was responsible for commercial success of digital marketing activities at British Gas. With over 10 years’ experience in Search Marketing with strong technical background, Kris has a knowledge and experience in digital marketing technologies as well as analytics and digital attribution platforms.


“I am a huge fan of using powerful and sometimes highly complex, technologies to enable accelerated reach to all relevant audiences but on their terms. Business growth increasingly depends on implementation and skilled understanding of sophisticated platforms, as well as analysing data with the aim to drive incremental value to the end users. I can’t wait to see how the industry evolved again this year and what are best in class search strategies out there!”

Judging panel

Edward Ball

Managing Director

chelsea blacker


Jon Buss

Managing Director
Yext UK

Vincent Coyle

Director of Paid Performance Media

Nick Emby

Head of SEO
Charlotte Tilbury

Oliver Illing

Agency Head

Kristal Ireland

Head of Ecommerce and Retail Technology
Virgin Trains East Coast

Kristina Kalpokaite

Head of Paid Media
Summit Media

Jocelyn Le Conte

Head of Search
Merkle | Periscopix

Andy Mihalop

Head of Northern Europe
Facebook Atlas

Luis Navarrete Gómez

Head of Global Search Marketing
LEGO Group

Anders Nilsson

Head of external communications

Dipesh Pattni

Head of Response
PHD Media

Kryzysztof Pochopien

Global Digital Marketing Manager

Gemma Richards

Head of Digital Marketing EMEA
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