As a Global Digital Marketing Manager at Castrol (BP Group), Kris is driving the global strategic approach for organic search activity with a user centric approach. Prior to joining BP, Kris was responsible for commercial success of digital marketing activities at British Gas. With over 10 years’ experience in Search Marketing with strong technical background, Kris has a knowledge and experience in digital marketing technologies as well as analytics and digital attribution platforms.
“I am a huge fan of using powerful and sometimes highly complex, technologies to enable accelerated reach to all relevant audiences but on their terms. Business growth increasingly depends on implementation and skilled understanding of sophisticated platforms, as well as analysing data with the aim to drive incremental value to the end users. I can’t wait to see how the industry evolved again this year and what are best in class search strategies out there!”