Head of Paid Media
Summit Media

Kristina Kalpokaite has joined Summit, the specialists in online retailing, in January 2017 and has been tasked with evolving the approach across paid search, shopping, programmatic video and display and paid social.

Kristina has an extensive record in leading paid media, managing and training integrated biddable media teams and leading large portfolio accounts to drive revenue growth, both agency and client side.

Her current role involves developing paid media strategies for existing and new retailers and working with partners to create a best-in-class technology portfolio and best practice approach for paid media. Kristina also works very closely with Summit’s proprietary multi-channel performance marketing platform Forecaster helping retailers and brands to decide exactly how much, where and when to spend their online marketing budget.

Kristina’s personal passion is creating a radical transparency in the marketing industry which will enable further growth in investment and innovation. She believes that retailers and agencies deliver best work and best results when combining creativity, data driven decision making and smart use of technology to create a truly customer-centric approach that feels natural and relevant to the end customer. 


“I am absolutely delighted to work with Drum Search Awards in 2018 and hope to spread the message of  creative innovation, data driven decision making and a radical transparency in digital marketing  by awarding campaigns who dare to make our industry better through change, not chance.”

Judging panel

Edward Ball

Managing Director

chelsea blacker


Jon Buss

Managing Director
Yext UK

Vincent Coyle

Director of Paid Performance Media

Nick Emby

Head of SEO
Charlotte Tilbury

Oliver Illing

Agency Head

Kristal Ireland

Head of Ecommerce and Retail Technology
Virgin Trains East Coast

Kristina Kalpokaite

Head of Paid Media
Summit Media

Jocelyn Le Conte

Head of Search
Merkle | Periscopix

Andy Mihalop

Head of Northern Europe
Facebook Atlas

Luis Navarrete Gómez

Head of Global Search Marketing
LEGO Group

Anders Nilsson

Head of external communications

Dipesh Pattni

Head of Response
PHD Media

Kryzysztof Pochopien

Global Digital Marketing Manager

Gemma Richards

Head of Digital Marketing EMEA
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