Kristina Kalpokaite has joined Summit, the specialists in online retailing, in January 2017 and has been tasked with evolving the approach across paid search, shopping, programmatic video and display and paid social.
Kristina has an extensive record in leading paid media, managing and training integrated biddable media teams and leading large portfolio accounts to drive revenue growth, both agency and client side.
Her current role involves developing paid media strategies for existing and new retailers and working with partners to create a best-in-class technology portfolio and best practice approach for paid media. Kristina also works very closely with Summit’s proprietary multi-channel performance marketing platform Forecaster helping retailers and brands to decide exactly how much, where and when to spend their online marketing budget.
Kristina’s personal passion is creating a radical transparency in the marketing industry which will enable further growth in investment and innovation. She believes that retailers and agencies deliver best work and best results when combining creativity, data driven decision making and smart use of technology to create a truly customer-centric approach that feels natural and relevant to the end customer.
“I am absolutely delighted to work with Drum Search Awards in 2018 and hope to spread the message of creative innovation, data driven decision making and a radical transparency in digital marketing by awarding campaigns who dare to make our industry better through change, not chance.”