Head of Ecommerce and Retail Technology
LNER

A specialist in digital transformation and technology strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands. Now the Head of Ecommerce and Retail Technology for Virgin Trains East Coast, Kristal leads the retail technology roadmap for the rail operator across all major technology and marketing platforms. 

Judging panel

Edward Ball

Managing Director
Jellyfish

chelsea blacker

MD
BlueGlass

Jon Buss

Managing Director
Yext UK

Vincent Coyle

Director of Paid Performance Media
ZPG

Nick Emby

Head of SEO
Charlotte Tilbury

Oliver Illing

Agency Head
Google

Kristal Ireland

Head of Ecommerce and Retail Technology
LNER

Kristina Kalpokaite

Digital Awareness Manager
Philip Morris International

Jocelyn Le Conte

Head of Search
Merkle | Periscopix

Andy Mihalop

Head of Northern Europe
Facebook Atlas

Luis Navarrete Gómez

Head of Global Search Marketing
LEGO Group

Anders Nilsson

Head of external communications
GoCompare

Dipesh Pattni

Head of Response
PHD Media

Kryzysztof Pochopien

Global Digital Marketing Manager
BP/Castrol

Gemma Richards

Head of Digital Marketing EMEA
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