Head of Digital Marketing EMEA
Getty Images

Gemma is a seasoned sales and marketing professional with over 13 years’ experience in the digital arena. In her current role as Global Head of Paid Search for Getty Images, a world leader in the creation and distribution of imagery and other multimedia products, Gemma is responsible for developing and driving global paid search strategy for the Getty Images and iStockphoto brands; managing a large team of specialists across the globe.


Gemma’s career in digital marketing began client side at Early Learning Centre before she moved to Overture, the search engine tech business that at the time had distribution deals with almost all of the major search engines. Yahoo’s acquisition of Overture saw Gemma move into the Yahoo camp where she spent almost 12 years building and developing successful paid search teams, developing and launching new products and playing an intrinsic role in driving and delivering performance focused strategy for clients and agencies alike. Her extensive experience both engine and client side means Gemma is well placed to assess performance within the industry.


When she’s not absorbed in the world of search she can mostly be found running around after her 2 very lively young sons.


Judging panel

Paul Mead

Founder & Chairman
VCCP Media

Gemma Richards

Head of Digital Marketing EMEA
Getty Images

Jon Myers

Chief Growth Officer

Jonathan Beeston

Board Director and Advisor

Oscar Romero

Head of Biddable (International)
Starcom Mediavest Performics

Duke Tanson

Head of Digital Marketing

Ravleen Beeston

UK Head of Sales

Ben Irons

Head of Digital

Daniel Gilbert


Ciaran Murphy

Director of Recruitment and Training
Wolfgang Digital

Paul McCallum

Media Performance Director
The Economist

Hannah Kimuyu

Director of Paid Media, Director of Audience Insights & Data Management
Greenlight Digital

Stuart Bryce

Senior Digital Marketing Manager
Canon Europe

Edward (Teddie) Cowell

SEO Director UK and International
MediaCom UK

Oliver Illing

Agency Head

Christopher Pearce

Search and Affiliate Lead
Vodafone UK